Joico Defy Damage Protective Shield for Damaged, Color-Treated Hair

From the Manufacturer: The Next Generation of Bond Building

DEFY DAMAGE PROTECTIVE SHIELD: FOR BOND STRENGTHENING & COLOR LONGEVITY

The last stop before picking up that blow-dryer or heat tool: This damage-defense hero shields hair from the ravages of daily styling, and exposure to UV and environmental pollution; delivering exceptional, bond-building protection that guards hair against color fade, breakage, and dryness. Designed for everyday use, hair becomes shinier, stronger, and healthier – inside and out.

Directions: Apply a small amount to damp hair prior to blow-drying and style as usual. See it. Feel it. Believe it.

HERE'S WHAT YOU WILL LOVE:

• Instant, daily protection from damaging heat, UV, and environmental exposure
• Makes hair 4X more resistant to breakage during heat styling*
• Protects against color fade
• Leaves hair soft, shiny, and looking healthy

*Against combing breakage on clean damaged hair.

Is this sulfate-free? Yes! We are free of SLS/SLES sulfates.

How long will it take to see results? Bond protection begins immediately, and you'll notice a strikingly softer feel and increased shine with the very first use.

Is this good for curly hair? Yes! Joico's Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.

Will the products help my hair color last longer? Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.

product information: